Currently, I work for the U.S. Bank Public Affairs and Communications team, mostly covering internal messaging for Wealth Management and Investment Services. However, from time to time, I have the opportunity to write articles for our corporate newsroom, which I enjoy. Some of my favorite pieces include highlighting my colleague’s Rwanda-based nonprofit, an executive’s work to encourage women to find their superpowers to affect change and my personal story about why I’ve chosen to stay in my starter home.
Promoting my book
Writing my book was only the beginning! I’m fortunate to have a strong marketing and communications background, and I was able to leverage skills that I’ve developed over the years. Creating book trailer videos has scratched a creative itch I didn’t know I had! I’ve enjoyed seeing my novel come to life in video format. Also, I published a companion coloring book and developed a social media following, created numerous ads, a website and other materials to promote my novel.
Covering news and travel stories
My career in journalism allowed me some unique experiences, from photographing the Rockettes in my living room to interviewing politicians. However, travel assignments were my favorite. I still freelance for travel magazines and other lifestyle websites when the opportunity arises.
Creating visual interest
From both journalism and PR perspectives, graphic design and photography have played heavily into my career. In PR and internal communications roles, writing for and designing newsletters have given me a creative outlet where I can share news.
Regardless of where I work, I find a way to implement my reporting, writing, graphic design and photography skills to serve the company and its internal and external stakeholders.